Marketing Communications Consultant

Date: Apr 18, 2019

Location: Erie, PA, US, 16530

Job requisition: 13257
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Division or Field Office:

Sales & Marketing Division

Department of Position: Digital Mrktng & Infrastr Dept 

Work from:

Corporate Office in Erie, PA

 

At Erie Insurance, you’re not just part of a Fortune 500 company; you’re also a valued member of a diverse and inclusive team that includes more than 5,000 employees and over 2,200 independent agencies.  Our Employees work in the Home Office complex located in Erie, PA, and in our Field Offices that span 12 states and the District of Columbia.  To attract and retain the best talent, we reward our team members with competitive salaries and a very generous benefits package.

 

Position Summary

Plans and manages marketing and communication projects of high complexity and confidentiality. Leads critical initiatives to ensure results contribute business value and align with strategy. Provides strategic counsel to business partners. Responsible for one or more of the following marketing functions: advertising, a large product/business line/strategic initiative, customer/target marketing, promotional events, media relations, brand development, web production or content development.

 

Additional Summary:

  • Work with a team to develop and execute paid advertising on various digital channels including social media sites and search engines.
  • Analyze results, optimize digital campaigns, and present findings to leaders.
  • Ability to work across departments and with both internal and external stakeholders to create branded content from concept development to execution.
  • Experience with SEM, SEO, web content management system and website project management.

Duties and Responsibilities

  • Identifies highly complex marketing and communication needs and opportunities related to targeted business objectives and recommends effective solutions.
  • Develops objectives, plans and scope for assigned projects including expenses, tasks, deliverables, resources, assignments, and dependencies. Consults on change management impacts. Works with business area and Centers of Excellence to schedule, prioritize and delegate tasks as required. Monitors and communicates progress; revises plan as necessary.
  • Acts as subject matter expert for marketing and communications and solves problems and makes effective decisions in accordance with the vice president or director.
  • Plans, creates and/or produces marketing communications/sales promotional materials to implement product marketing strategies, sales or corporate objectives. Produces information materials for communications media to reach the maximum number of customers and prospects.
  • Leads planning, coordination, and implementation for new products, services and tools as assigned. Creates proposals, promotional plans and creative materials. Coordinates activities involved in the preparation of advertising, sales promotion and publicity in support of the marketing of company products. Develops and recommends new marketing and communication concepts as needed.
  • Evaluates effectiveness of marketing and communications programs. Performs in-depth research and analysis related to assigned projects and issues. Tracks, measures and reports on the impact of marketing and communications plans. Implements changes as appropriate.
  • Develops short- and long-term marketing, sales promotion and communication objectives.
  • Develops and coordinates the selection of media, creation of program concepts, materials preparation and placements.
  • Maintains effective working relationships with internal and external business partners and senior leaders. Coordinates and consults on vendor relationships as required for assigned projects. Works with appropriate management, legal and procurement representatives as appropriate to establish contractual terms and conditions
  • Mentors and trains less experienced staff as needed.
  • Competencies

    Ability To Learn And Follow Procedures

    Ability to Manage Complexity

    Decision Making

    Developing And Maintaining Relationships

    Information Management Skills

    Interpersonal Communication

    Leadership Skills

    Planning And Organizing

    Problem Analysis

    Service Orientation

    Time Management

    Qualifications

    The minimum education and experience requirements are as follows: Bachelor's degree in marketing, communications, organizational leadership or business and six years experience in marketing, communications, or related field, including at least five years experience leading projects, required; or Associate's degree in marketing, communications, organizational leadership or business and eight years experience in marketing, communications, or related field, including at least five years experience leading projects, required; or high school diploma or GED and ten years experience in marketing, communications, or related field, including at least five years experience leading projects, required. In-depth knowledge of marketing and communications concepts and processes, current research and trends, project management processes, organizational change management concepts required. General Insurance certification, or related designation, preferred.

    Physical Requirements

    Lifting 0-20 lbs; Occasional (<20%)

    Lifting 20-50 lbs; Occasional (<20%)

    Lifting Over 50 lbs; Occasional (<20%)

    Driving; Rarely

    Pushing/Pulling; Occasional (<20%)

    Manual Keying/Data Entry; Frequent (50-80%)

    Climbing; Rarely


    Nearest Major Market: Erie

    Job Segment: Advertising Sales, Project Manager, Consulting, Sales, Technology, Service

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