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Marketing Data & Analytics Consultant

Date: Apr 27, 2022

Location: Erie, PA, US, 16530

Company: Erie Insurance

Division or Field Office:

Sales & Marketing Division

Department of Position: Marketing Operations Dept 

Work from:

Corporate Office in Erie, PA or Home (within footprint)


At Erie Insurance, you’re not just part of a Fortune 500 company; you’re also a valued member of a diverse and inclusive team that includes more than 5,000 employees and over 2,200 independent agencies.  Our Employees work in the Home Office complex located in Erie, PA, and in our Field Offices that span 12 states and the District of Columbia.  To attract and retain the best talent, we reward our team members with competitive salaries and a very generous benefits package.


Position Summary

Assesses information needs, designs studies, manages projects, analyzes results and presents key findings in support of business leaders to aid in developing short-and long-term plans. Plans and manages data and analytics projects of high complexity and impact to the business.


  • Candidates with marketing data experience are preferred.
  • Candidates may be given consideration for remote work (within ERIE footprint)
  • All Employees that work remotely must have access to internet service bandwidth speeds that meet ERIE’s requirement of 50 mbps download and 10 mbps upload.  

Duties and Responsibilities

Creates models and develops data warehouse programs of high complexity ensuring business needs are met, including understanding ERIE's demographics and potential opportunities. Analyzes metrics and supports audit of source data.


Applies knowledge of programming languages and software tools to prepare ad hoc and re-occurring reports. Analyzes the financial implications of business decisions and identifies approaches to resolve business problems. Monitors and reports on progress and results as requested.


Leads and identifies short- and long-range data and analytics objectives related to targeted business objectives. Measures the effectiveness of the data and analytics strategies in driving performance improvement.


Leads the planning, development, modeling, implementation and reporting of all related data.


Analyzes current landscape and trends to assist in planning. Recommends changes to business strategies and tactics as appropriate.


Creates files that include topics related to the industry, competitors, products, service innovations and trends. Works with others, including management, to develop, communicate and enforce standards for proper documentation and organization of electronic files and data deliverables.


Develops partnerships across the organization to define and implement experimental research designs and quantitative techniques using analytical tools. Serves as liaison to internal and external suppliers of customer and Agent data, and competitor insights. Serves as key contact with research suppliers.


Maintains current knowledge of data analysis tools and trends. Identifies gaps in current services, proposes solutions and implements changes as appropriate. Identifies process improvements.


Mentors less experienced staff.


Conducts special research studies as directed.


The first two duties listed are the functions identified as essential to the job. Essential functions are those job duties that must be performed in order for the job to be accomplished.


This position description in no way states or implies that these are the only duties to be performed by the incumbent. Employees are required to follow any other job-related instruction and to perform any other duties as requested by their supervisor, or as become evident.


Values Diversity
Nimble Learning
Customer Focus
Cultivates Innovation
Information Management Skills
Instills Trust
Optimizes Work Processes
Job-Specific Knowledge
Decision Quality
Ensures Accountability


The minimum education and experience requirements are as follows:


Bachelor's degree with eight years of experience in research, analysis, strategic planning, financial analysis, information systems or related field; or


Associate degree and ten years of experience in research, analysis, strategic planning, financial analysis, information systems or related field; or


High school diploma or GED with twelve years of experience in research, analysis, strategic planning, financial analysis, information systems or related field.


Insurance industry experience preferred. An understanding of analysis and research required. Experience with dataset, programming, querying and reporting design required. Advanced knowledge of SAS, SQL, SPSS, Python, R, or other related data analysis programs required.  Experience developing, maintaining, and monitoring enterprise data governance policies and standards preferred.  Knowledge of statistical and financial analysis and quantitative techniques preferred. Project management experience preferred. Proficiency with word processing, spreadsheet, database, presentation and flow-charting software required. Proficiency with research-specific, statistical report writing software preferred.

Physical Requirements

Lifting 0-20 lbs; Occasional (<20%)
Lifting 20-50 lbs; Occasional (<20%)
Lifting Over 50 lbs; Occasional (<20%)
Driving; Rarely
Pushing/Pulling; Occasional (<20%)
Manual Keying/Data Entry; Often (20-50%)
Climbing; Rarely

Nearest Major Market: Erie