Senior Instructional Design Specialist

Date: Sep 12, 2019

Division or Field Office:

Office Of The President

Department of Position: L&D & WFOF Department 

Work from:

Corporate Office in Erie, PA


At Erie Insurance, you’re not just part of a Fortune 500 company; you’re also a valued member of a diverse and inclusive team that includes more than 5,000 employees and over 2,200 independent agencies.  Our Employees work in the Home Office complex located in Erie, PA, and in our Field Offices that span 12 states and the District of Columbia.  To attract and retain the best talent, we reward our team members with competitive salaries and a very generous benefits package.


Position Summary

Designs and develops effective and engaging instructional materials for instructor-led, self-directed, virtual classroom, web-based, blended learning platforms and development paths for Employees and Agents in support of business and performance objectives.  Performs needs analysis, researches and conducts curriculum design work consistent with sound instructional design principles while analyzing and selecting the most appropriate strategy, methodologies and technologies to maximize the learning experience and impact.


  • The Hiring Manager will also consider candidates for Instructional Design Specialist.  Level of position offered will be based upon the depth and breadth of selected candidate’s experience and qualifications.    
Duties and Responsibilities

Identifies and designs multi-media learning solutions and programs to meet business and performance objectives. Creates high-quality, interactive and visually enhanced courses, participant materials and job aids.


Applies instructional design techniques to build the conceptual detailed design plans for complex learning initiatives with responsibility for the overall design integrity of the learning solution.


Partners with department staff and builds relationships with business areas. Engages team members throughout the development life cycle of training solutions: needs analysis, proposal, design, development pilot, implementation, measurement and support.


Conducts needs analysis to identify training needs to address skill and performance-related learning gaps.


Designs and develops development paths for individual job functions by synthesizing content from subject matter experts and existing materials; develops source content, including graphics, audio, video and assessments, to support learning objectives.


Designs and develops learning materials including facilitator guides, participant guides, PowerPoint presentations, Job Aids and audio and video scripts.


Designs and develops eLearning storyboards to precisely communicate instructional strategies to key stakeholders.


Organizes, performs and oversees quality assurance of final materials and deliverables to ensure concepts are properly designed.


Utilizes a broad range of interactive and engaging instructional methods, including but not limited to, simulations, games, activities, case studies, role-plays and assessments.


Publishes learning solution content to various sites ensuring targeted audience access. Reviews output from training vendor to ensure courses are addressing defined learning objectives


Conducts, recommends and implements vendor/product selection of varied media treatments and builds partnerships necessary for success and the seamless integration with social media channels and a mobile learning strategy.


Conducts evaluation of learning solutions. Evaluates new instructional strategies, methods, technologies and tools related to instructional design, development and delivery. Measures results of learning solution to ensure solution met learning objectives and performance goals through focus groups, surveys and program evaluations.


Communicates and works collaboratively with internal and external customers and key stakeholders to conduct needs analyses to identify and document knowledge and performance gaps.


Serves the role of a lead for various instructional design projects.


Maintains and applies a current knowledge of new delivery methods and adult learning theory for instructional design. Identifies and evaluates the use and effectiveness of new technologies in the learning industry.


Engages in continuous improvement efforts utilizing industry benchmarks and evaluation feedback.

Decision Making
Developing And Maintaining Relationships
Information Management Skills
Interpersonal Communication
Job-Specific Knowledge
Planning And Organizing
Presentation Skills
Problem Analysis
Service Orientation
Time Management

Bachelor’s degree in education or related field required.  Five years of instructional design experience, including thorough understanding of adult learning theory and training development techniques required.


In lieu of a four-year degree, the following education and experience equivalents are acceptable:


Associate’s degree and seven years of experience in training, instructional design or adult education required; or


High school diploma and nine years of experience in training, instructional design or adult education required.   


Experience with identifying competencies, writing learning objectives and using behavior-modeling skill building techniques required.  Proficiency with eLearning authoring software, course development and delivery tools required.  Demonstrated creativity and documented immersion in social media preferred. Experience with graphics to convey meaning required.. Experience in creating infographics preferred. Experience in video production preferred. Experience with gaming and mobile techniques preferred. Periodic travel required. Knowledge of the ERIE organization preferred.  Proficiency with word processing, presentation and spreadsheet software to support instructional design required.

Physical Requirements
Lifting 0-20 lbs; Occasional (<20%)
Lifting 20-50 lbs; Occasional (<20%)
Lifting Over 50 lbs; Occasional (<20%)
Driving; Rarely
Pushing/Pulling; Occasional (<20%)
Manual Keying/Data Entry; Frequent (50-80%)
Climbing; Rarely

Nearest Major Market: Erie

Job Segment: Quality Assurance, Learning, Technology, Human Resources