Senior Visual Digital Designer

Date: Mar 25, 2021

Location: Erie, PA, US, 16530

Job requisition: 21065
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Division or Field Office:

Sales & Marketing Division

Department of Position: Creative Services Department 

Work from:

Corporate Office in Erie, PA


At Erie Insurance, you’re not just part of a Fortune 500 company; you’re also a valued member of a diverse and inclusive team that includes more than 5,000 employees and over 2,200 independent agencies.  Our Employees work in the Home Office complex located in Erie, PA, and in our Field Offices that span 12 states and the District of Columbia.  To attract and retain the best talent, we reward our team members with competitive salaries and a very generous benefits package.


Position Summary

Creates visually engaging, innovative and functional digital experiences and web designs of the highest complexity. Has the ability to merge a vision and concepts with ERIE’s brand, while meeting the technical requirements and standards of assigned web and digital projects. One of the key aspects of your role is a thorough understanding of the right balance between business needs, customer experience, design and representing our brand.




Additional strongly preferred qualifciations:

  • Intermediate to advanced knowledge of HTML/CSS strongly preferred.
  • Special consideration will be given to candidates who also have experience in any of the following areas:
    • HTML email
    • Designing for social media
    • Print design and production
    • Video / Animation
  • Responsive web design experience. Experience with designing for accessibility (ADA compliance, WCAG).
  • HTML email design and production (coding, debugging, testing and analytics).
  • Creating and using style guides and pattern libraries.
  • Experience performing design audits, ability to analyze designs and offer recommendations.
  • Proactive problem solver, able to analyze problems, research possible solutions.
  • Candidates may be asked to provide digital portfolio (include examples currently in production, samples of design specs and any code examples that you have.)

Duties and Responsibilities

Responsibilities will include areas of design such as typography, iconography, color, UX standards, usability and ADA standards. Employees will use their knowledge, expertise and skills in all these areas to help users successfully navigate and interact with ERIE’s digital projects and web sites. Executes concepts and designs to offer up integrated visual and technical solutions.

Applies mature knowledge of design principles; and coordinates this knowledge  with business objectives.

Collaborates with key stakeholders to ensure all executions fulfill requirements and to ensure compliance with design, brand, legal and/or accessibility standards/requirements. Executes design concepts and/or prototypes for use in usability testing and serves as a resource and leader to less experienced team members. Resolves design and technical issues through an understanding of  capabilities and technologies available. Clearly articulates the various challenges around design issues and leads the team to resolution. Contributes to the alignment of customer experiences across projects, programs, products and channels. Acts independently a majority of the time but is expected to keep leadership updated on projects, issues and achievements.


Conceptualize, creates and directs team around interactive experiences for web, e-commerce and social media, including standards for brand and business platforms. Works independently majority of the time.


Ensures visual designs adhere to project requirements, objectives, timelines and brand. Involved in decision-making process across all projects in section.


Leads the development and maintenance of the creative/brand look and feel across digital channels and in support of other marketing initiatives. Makes sure business requirements are supported and deadlines are met.


Duties and Responsibilities (cont'd if applicable)

Provides creative design direction and assistance for other designers in support of brand, functionality and standards for all projects assigned.


Translates client business requirements, user needs, technical requirements into designs solutions.


Remains current on emerging trends in advertising, web and digital design innovations. Executes research around related impacts to the business, communications, customer experience, usability and marketing strategies.


Maintains certification and training around usability and stays on top of equipment and software upgrades that would create efficiencies and help to build business advantages for customers and Employees.



The first 2 duties listed are functions identified as essential to the job. Essential functions are those job duties that must be performed in order for the job to be accomplished.


This position description in no way states or implies that these are the only duties to be performed by an incumbent. Employees are required to follow any other job- related instruction and to perform any other duties as requested by their supervisor, or as become evident. 


Ability to Manage Complexity
Arithmetic Computation
Decision Making
Developing And Maintaining Relationships
Interpersonal Communication
Job-Specific Knowledge
Leadership Skills
Oral Communication
Perceptual Abilities
Planning And Organizing
Service Orientation
Time Management
Writing Skills


Bachelor’s degree in graphic design/visual arts or related field required. A minimum of six years of professional experience designing grid systems, editorial layouts, social media assets and applications for web, desktop and mobile required.  Usability Analyst certification and/or other related training or experience required. Proficiency of Adobe Creative Suite, Sketch and other relevant design and prototyping tools required. Proficiency with Macintosh operating system required.

Physical Requirements

Climbing; Rarely
Driving; Occasional (<20%)
Lifting 0-20 lbs; Occasional (<20%)
Lifting 20-50 lbs; Occasional (<20%)
Lifting Over 50 lbs; Rarely
Manual Keying/Data Entry; Frequent (50-80%)
Pushing/Pulling; Rarely

Nearest Major Market: Erie

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